Measures for verifying reviews

Any actual experience related to the purchase or use of a service from a participating company can be rated with up to 5 stars. The ratings refer to experiences that at the time of rating submission are no more than 6 months old. The overall score is then calculated from the simple average of all verified ratings from the past 12 months. In comments, customers share their experiences in their own words.

Grade calculation based on star ratings

5.00 - 4.50 Very good
4.49 - 3.50 Good
3.49 - 2.50 Satisfactory
2.49 - 1.50 Sufficient
1.49 - 1.00 Poor

Measures for verifying reviews

We have implemented various measures in our review system to ensure that the published reviews originate only from those consumers who have actually used or purchased the goods or services (hereinafter “verified reviews”).

How do we ensure that reviews are genuine?

Technical measures:
We use various technical measures to ensure that email invitations to submit reviews are sent only to those email addresses through which a purchase has actually been completed or a service acquired.

Online shoppers who have made a purchase in the Kunzmann online shop receive a review invitation from us after completing their order. Via the link in the email, a review of the actual purchase made can be submitted.

Additionally, users have the option to review their completed orders by accessing their purchase under My Kunzmann (customer login). Here too, it is technically ensured that only purchase completions stored under My Kunzmann (customer login) can be reviewed.

At the same time, in all cases additional reference data regarding the order is collected to ensure an overall secure assignment and also the individual reviews to an actual purchase.

Manual measures:
Through additional manual measures it is also checked that only those customers who have purchased the product or used the service submit reviews.

In order to verify the authenticity of the review and its legitimacy, reviews cannot be submitted anonymously. The email address through which the purchase was processed always serves as a verifiable reference for submitting the review.

In cases of anomalies or indications suggesting that the review, despite the above-mentioned technical measures, is not based on experience, proof of legitimacy of the submitted review will be requested and examined accordingly. If the requested evidence cannot establish the purchase of the goods or the use of the services, the reviews will be deleted.